Marvel Comics have always produced some of my favorite comic books. Their characters are incredible and well developed. I love the fact that Marvel was the first to give superheroes flaws and everyday problems. Who doesn't love reading a comic with these incredible characters with special powers, but that you can relate to in some way?
However, recently Marvel Comics has lost something. Their characters are still wonderful, and their movies are amazing. Their comic books, however, have failed to grab my attention and keep it.
I believe this is because Marvel Comics needs to SIMPLIFY! The sheer number of titles they have is often overwhelming. The fact many of those titles are released every other week is daunting. As a comic retailer, it's very difficult to try to sell a new new reader on some of the Marvel titles. I often have customers come in who have an interest in, let's say, the X-Men. There are well over a dozen X-Men titles we carry regularly, FOUR of those focusing primarily on Wolverine. We don't ever carry EVERY X-Men title available!
Most customers move on to something else. They want something they can latch on to. It's one reason the Walking Dead comic is so popular. If a reader wants to read Walking Dead, there's only one book. It's simple and easy to get on board. If you need to catch up you buy a trade paperback. Start with number 1, and work up. Simple.
When Marvel announced their NOW movement, I was hoping they'd simplify. Trim down the number of titles they have. Establish focus for their books and characters. More is not always better. Does the world really need four Wolverine titles? Sure, he's a great character but that's overkill.
So if I had one wish for Marvel it's that they would simplify. Give us one book for each major character. Give us one book for each team. Take each book back to once a month. Make smaller characters support players, or feature them in the occasional mini-series.
Take note Marvel... DC's doing many things correctly. It's alright if you do them correctly also!